Paying users can view others' profiles and access communication services such as e-mail, private chat rooms, webcams, blogging, and a webzine.Members can purchase subscription upgrades for benefits such as higher search rankings.Members can broadcast their webcams publicly to each other.Chat room viewers can page the broadcasting member to ask to initiate a personal chat session. Federal Trade Commission that it bombarded consumers with sexually explicit pop-up ads.
In 1994, Andrew Conru created the first online dating site, Web Personals.
After selling that site in 1995, he launched Friend Finder.com, an early social networking site intended to help people connect with likeminded activity partners, in 1996.
Days after the site went live, Conru found that people were posting naked pictures of themselves and seeking partners for adult-oriented activities. Friend Finder has since established numerous niche dating sites, including Senior Friend Finder, Amigos.com, Big Church.com, and
Joining and creating a profile is free; however, users cannot access certain features without a paid membership, which comes in three levels, Silver, Gold and VIP.
Members can use the blog system to write their own blogs and respond to others in the community.