Then, in 1993, the mindboggling Il Destriero Scafusia was launched.
Containing 750 individual components and offering 21 functions, it was at the time the most complicated wristwatch ever made.
In 2007, IWC established a state-of-the-art, carbonneutral manufacture and today supports high-profile conservation projects including ones run by the Cousteau Society and Charles Darwin Foundation.
After getting the cold shoulder from workers in the west of the country, who were fearful of his plans for mass-production, Jones met Schaffhausen industrialist Heinrich Moser, who rented him factory premises beside his recently opened Rhine hydro plant.But Jones’s dream was not to last – IWC went bust in 1875 and was taken over by the Schaffhausen Handelsbank the following year. Kevin Spacey is a long-term friend of the brand, and even produced a play, Leo and Lisa, in a celebration of its iconic Da Vinci line.Ewan Mc Gregor is a regular visitor to IWC’s stand at the SIHH watch fair, while Cate Blanchett and Boris Becker are often seen brandishing their IWCs around Geneva.Portofino, a short film for the marque by Peter Lindbergh, is a star-studded affair, featuring cameos by (main picture) Matthew Fox, Tim Jefferies, Hiroyuki Sanada, Elle Macpherson, Marc Forster and Eric Dane.THE SCIENCE BIT IWC has long been famed for its engineering excellence, including the rugged pilot watches it started producing in the 1930s; the ingenious pawlwinding, bi-directional automatic movement invented by Albert Pellaton (above) in the late 1940s; and the ultra anti-magnetic Ingenieur watch designed for scientists and lab technicians in the 1950s.
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The original model had its mechanism contained within an softiron inner case, capable of shielding it from a magnetic force of up to 1,000 Gauss.